Target recently contacted me (via a contact made at SURTEX) to send them "my book" to share with their creative team. My 3-ring binder of samples or my black leather portfolio was not going to be good enough for them, no, no. I needed something that said "Hey, look at me!", showed off my style from the front to the back and incorporated my love for found objects, lettering & color, so I created an entire customize album (that I can use later) where the contents can be easily edited and expand to any size.

I mailed it off a few weeks ago and got it back today in the same condition I sent it. I had a professor in college who had made this really cool portfolio that turned into a house (as part of her application for a architectural graduate program) and when it came back to her, she said the person looking through it must have been eating a snickers bar. There was caramel & nugget stuck to most of the pages. So thank you Target creative team for taking such good care of it.

Labels: lettering, licensing, promotion, surtex