Surtex is officially one month away and I still have a ways to go, but I;m feeling really good about my progress so far. I figured out my booth layout and what all I will show (the biggest stressor for me). I used my skills from my environmental design class in college to work up a to scale elevation of the booth:


The green areas are what I already have printed out, the pink areas are what I still need to print out, the blue areas are signage and the orange areas are things I need to mock-up (I'm still working on my last panel though). I spent Tuesday and Thursday this week printing. I am using someone's large format printer by paying them per square foot. I like this better than sending it out somewhere and hoping it looks good when it's all done. This way I can check progress as I go. Luckily I haven't had any issues. I've cut everything out and will later mount it all on boards:





This week I also worked on some postcards for Surtex. I decided not to use the USPS postcards like i normally do because I'll be writing small notes on some of the mailers and I couldn't do that with the others. One is a mailer I plan to get out next week (we went through names yesterday and have about 220 people to send to), a bio postcard to hand out as giveaways and I had extras printed to include in any samples we mail, and thank you postcards (for Surtex and later). For the design I went with a design I originally went with
last year:



I still have to print my other giveaway goodies, so hopefully I'll get to all that next week. Other things on the to-do list:

• Get everything printed and assembled for my press kit (everything is written, just need to print it all out)


• Mock up several physical products to show


• Mock up products to put in design book - I think I'll get my designer to work on those next week


• Start packing my suitcase of of things I'll need for the booth (scissors, stapler, tape, etc.) - just filling it up as I go so I won't have to get it all together at once


• Chart out our road trip via Garmin


• Download audiobooks for the trip


• Shop for clothes and comfortable shoes

Now I'm off to spend the day preparing for the Woog's 5th birthday party tomorrow!!

Labels: licensing, promotion, surtex, surtex planning