I meant to get this up yesterday, but ran out of time. I don't have anything too exciting to share. I just keep plugging along. I'm slowly getting a game plan together. Thanks to google maps, I can now see exactly where I'll be staying in relation to the Jarvis Center and scoping out the best way to get there. I plan on doing a lot of walking to avoid cab fees so hopefully the weather will be good while we're there.

For promoting, we're still researching more companies trying to get a list together for a postcard mailing. I want to send out 2 or 3 mentioning Surtex, just not sure who on my list I should send them too. I'm slowly working on what samples to show and how to display them within the booth. I'm starting to get some visual ideas, but nothing specific yet. Since the National Stationery Show is at the same time and location as Surtex, I'll be getting together special samples for those companies coming over to our show. I'm also trying to think of some kind of shelving system and 3-D elements so everything isn't just flat against the wall. It's been a challenge since it needs to be lightweight, compact and not much assembly needed when we get there.

I have to admit that my mind has been all over the place with licensing. There's just so much that can be done! I'm working on rubber stamps, greeting cards, partyware and even product development ideas to show. There just seems like there's so much to do and even more that can bee done. One big thing I'm working on is physical mock-ups of projects to show. Last week I purchased a few things to use and am constantly on the look out for other things I can use. If I didn't learn about spray mount or have a packaging design class in school, I would be totally lost on how to mock anything up. I'm also trying to get as much work out there and submitted before Surtex so I can go ahead and be "seen" plus "introduce" myself to those going to Surtex. I'm still panning on unveiling some new designs specifically at Surtex so I can use that teaser as a promo too.

I've also been looking at who will be my booth neighbors. So far it seems a little empty around me but hopefully those will fill up with last minute exhibitors. That reminds me, I need to look this week and see if anyone new has been added.

The most important thing is that I'm doing something everyday to grow my licensing business!

EDIT: Just got an email from Surtex that they are changing the layout of the show and my booth number has changed to #359. There was also a mention of maybe staying open for half a day on Wednesday. That cuts out my site seeing time, but you can't turn down the extra exposure!

Labels: licensing, surtex, surtex planning